Word and Image.: Dynamic Image: Some Stop Motion Adverts

Stop frame TV ad for Brother printers' A3 range.
Creatives: Sam Haynes and Lee Trott
Director: Noah Harris

A really clever way of getting across the idea of the product that is being advertised. It is creative and I think quite beautiful. I watch a lot of telly, but mainly I enjoy watching adverts, and when I saw the first one here, for the first time I was thinking 'wow!' It must have taken forever, but it is clever and without fault. The same can be said for:

Amazon Kindle

First in the series of stop-motion TV commercials for Amazon Kindle created by photographers Angela Kohler and Ithyle Griffiths, and starring actress Annie Little. Original song "Fly Me Away" written and performed by Annie Little.

Second in the series of stop-motion TV commercials for Amazon Kindle created by photographers Angela Kohler and Ithyle Griffiths, starring actress Annie Little and model Ryan Curry. Original song "Stole Your Heart" written and performed by Marcus Ashley and Annie Little.

Third in the series of stop-motion TV commercials for Amazon Kindle created by photographers Angela Kohler and Ithyle Griffiths, starring actress Paula Miranda and child model Melissa. Original song "Come On Let's Go" written and performed by Little and Ashley.

A set of three wonderful animations. They are really inventive in the way that they use materials, the use of lighting, and the transition between characters (i.e. the way in which the costumes change, sort of peel away or fall into. Each advert has a different atmosphere and presents different themes etc, but you know its kindle because of the process, the style, use of same music etc = adds continuity. All are 30 secs long, but so much occurs in that half minute - it achieves the purpose of the advert effectively, getting across the idea of themes/genres of books and becoming characters when you read (thanks to the kindle!) I also love the way the ads are set up, first with the kindle and the person in the ad 'reading' - holding the kindle and moving eyes side to side etc. I think they are beautiful, bright and lovely.

I love how on Youtube you look at one thing and end up discovering about 50 other things. Lost Things is a short stop-motion film, a bit quirky, very stylistic.