Dynamic Image: Fireworks

A great example of how shock tactics are used to get a message across - the ending it unexpected, but also is very powerful. The man talks about how, when he was younger used to have fun with his friends playing with fireworks. The ending is very effective, because it doesn't need explaining - all about being safe, because 'this is what could happen.'



Another example showing the effectiveness of using image and very little amount of words/ explanation.
The image of the hand holding the firework is very dark/ in shadow, whereas the disfigured hand is shown clearly, through the use of light etc - adds emphasis.